What is creativity?

Sir Ken Robinson, who is coming to Vancouver for Educating the Heart and Mind, is certainly a champion for cultivating creativity. But what is creativity?

The Journey To Excellence offers up a few different definitions, including one from Sir Ken himself: "Creativity is the process of developing ideas that are original and of value. Creative intelligence is dynamic, diverse and distinct."

JtE offers these five core ideas when explaining the key concepts of creativity:

  • Creativity is about generating ideas or producing things and transforming them into something of value. It often involves being inventive, ingenious, innovative and entrepreneurial.
  • Creativity is not just about special people doing special things. We all have the potential to be creative and creativity is a skill that needs to be developed.
  • Most individuals believe they are not very creative. Creativity, however, is an increasingly valuable commodity in the modern world.
  • Creativity embraces both hard and soft thinking. The most powerful creative thinking occurs when the left and right hemispheres of the brain combine to apply both generative and evaluative processes.
  • The forming of collaborative, creative groups and partnerships helps to foster creativity.

Want to learn more about creativity? Check out the full post from the Journey to Excellence.

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